As we mentioned before, since the ads are specific to the brand making the ad, the reports must be specific to that ad. These reports should be as clear and simple as they are original. It works with Google Analytics and reports can be made on the basis of many criteria. These reports can provide information about how far we have reached the target audience among our competitors, and we can also reach more detailed reports by diversifying the reports. Reports can also be made on the basis of determined criteria. For example, if more than one model of a product is advertised, you can compare the detail criteria such as which model is preferred. Such reports will enable you to make better decisions and look to the future with more confidence.