A user interface redesign for export-driven product architecture and modular building systems
Sector: Prefabricated Buildings, Modular Manufacturing, Construction Technologies
Scope: UX/UI Redesign, Product Architecture, Content, SEO
Project Duration: 3 Months
Format: 12” LP • 33⅓ RPM • Stereo
Matrix: PKP-004-A / PKP-004-B
Made in Türkiye • ℗ & © Pikap Records 2026
What did we solve?
Karmod’s broad product range and strong manufacturing capacity weren’t getting the response they deserved in global markets. Product details felt scattered to users, information overload dragged down performance in export-focused searches and weakened the sales process. The technical storytelling was solid, but the content architecture didn’t match the intent of international users.
So we built a structure that reclassifies product groups, simplifies the category tree, makes technical descriptions easy to read and positions every product as an area of expertise within its own segment. The transformation laid a new foundation that strengthens brand perception, makes product value more visible and delivers a more predictable user experience across global markets.
We created a new experience line that supports Karmod’s industrial engineering identity and carried it through the entire structure, from how product categories are organised to the rhythm of each page.
Product families (containers, prefabricated buildings, cabins, site solutions and more) were reorganised, and a user flow was designed to answer questions about technical data, dimensions, details, use cases and pricing faster.
Product copy was rewritten with an export focus. Technical language was simplified, operational information enriched, and the decision criteria of international buyers woven into the flow of the text.
Dedicated SEO clusters were built for every product segment, with building blocks that serve country-specific search intent. Content grounded in technical accuracy raised the brand’s authority.
We developed a scalable product page architecture, optimised imagery, improved load speeds and reduced interface response times.
The new segmented structure reinforced the perception of expertise, and the clear presentation of technical information sped up decision-making for global buyers.
In the prefabricated and modular building sector, user behaviour is known to revolve around technical accuracy, delivery times and use cases. Splitting product groups into clear segments is therefore not just a visual arrangement but an architectural decision that naturally drives conversion. At Karmod, we could foresee from the very start that this approach would pay off: when high-volume product data is presented in a clean, consistent flow, users decide faster and the brand grows stronger.
On the technical side, the scalable structure we built was a critical step in keeping performance steady as content grows. The SEO-driven content hierarchy increased segment-level visibility and lifted international demand. Put together, it’s no surprise that Karmod settled into a more legible, more trustworthy brand position that sits closer to the sale; it was the natural result of taking the right steps.