Google Ads offers an advertising model that connects directly with how people search. At Pikap, we approach it through data. Understanding which queries lead users to which solutions forms the backbone of every campaign, and each campaign is structured around the logic of the brand’s products or services.
We start by analysing the brand’s existing digital setup. We install or clean up Google Analytics 4, Google Tag Manager and the measurement tools required. The goal is a solid foundation where decisions rest on reliable data — before ad spend begins or scales.
Based on goals, audience and market opportunities, we plan the right channels, budgets and campaign structure. We set up Google Ads, Meta Ads and LinkedIn campaigns and keep improving them based on performance data. Our aim is to turn ad spend into a controlled, measurable and sustainable growth channel that contributes to sales.
Generating leads is only the beginning. We collect enquiries from ads and the website in a central CRM and prioritise them with AI-assisted automations, so the sales team can focus on the opportunities with real conversion potential at the right moment.
Decision Matrix
Google Ads performance isn’t shaped by campaign settings alone. Market search behaviour, competition, budget structure, conversion tracking, website experience and the sales process all determine the outcome together. Whether you’re just getting started, struggling to convert, facing rising costs or looking to grow in B2B or e-commerce, we review your current setup together and map out the right path forward.