Analysis is the best start for an ad. As a matter of fact, this beginning will then continue with the planning process. The analyzed ad content is analyzed whether it is suitable for the Google AdWords ad structure. Another scope of review is the effect of the product on the advertisement. Advertising should not be unrelated to the product. Then, the target audience to which the advertisement will be delivered and the consumption habits of this target audience are examined. If there is a problem detected, these problems are eliminated and the potential and expected effect of the goods and services to be advertised on the target audience is analyzed. While this effect gives us answers to many things, it can enable us to understand the consumption habits of our target audience over time and take action.