A fast, structured and user-centred vehicle experience platform.
Sector: Automotive, Sales & Service
Scope: UX/UI Design, Frontend, Backend, CMS Integration
Project Duration: 2 Months
Format: 12” LP • 33⅓ RPM • Stereo
Matrix: PKP-007-A / PKP-007-B
Made in Türkiye • ℗ & © Pikap Records 2026
What did we solve?
Volkswagen Alvin’s existing site stretched out the user’s decision journey because vehicle information and corporate content were presented in a scattered way. Technical specs, campaigns, authorised service information and used-car content had all been built on different logic and behaved inconsistently across devices. This added navigational load and made conversion points harder to see.
So every content module was reorganised. Detail screens were redesigned to present vehicle specifications, and corporate pages were made fully compatible with the CMS. The flows for service, test drives, sales and campaigns became clear. By rethinking panel-integrated components, form structures and navigation, the platform became faster, clearer and easier to manage.
Vehicle specs, imagery, variants and feature lists were reorganised into user-centred detail screens, and the corporate and sales layers were brought together under one visual system.
Modules, card structures, service listings and galleries were recoded to run smoothly on any device.
Forms, service booking fields, redirects and content blocks were restructured to work in sync with the CMS, making updates easier.
The content hierarchy for campaigns, used cars, test drives and service was simplified, and the user flow shortened.
TrafficGrowth +35%
KeyEngagement +32%
The modular vehicle detail structure sped up the user flow and reduced information overload.
The CMS made the platform more manageable, more consistent and better performing.
In an information-heavy structure like Volkswagen’s, the most critical need is fast access to technical content. Making vehicle details, service flows and campaign modules modular naturally reduced hesitation in user behaviour. In the automotive sector, this is one of the most reliable ways to make conversion points visible. Having the CMS and the interface work in a single rhythm shortened management processes and strengthened the platform’s technical stability. As a result, Alvin now offers a clearer, faster and more sales-driven user experience.