Cinematic
The new interface we developed for the train aimed to translate the brand's multifaceted structure into a digital experience.
We created a unique design language supported by AI-generated visuals, parallax elements, and interactive micro-details to give the user a cinematic transition experience.
Artificial Intelligence & Face Morphing
We designed the transition between concepts using a character generated by artificial intelligence.
We adapted the face morphing technique, first used in Michael Jackson's Black or White music video, to the web experience. The character's face smoothly transforms based on the scroll movement.
Details
In the new interface that brings the brand spirit to the digital experience, details are not just read, they are experienced. Each screen tells a different story, taking the user on a visual and auditory journey.
