SEO analysis and research studies are important for you to see the harmony between your website and the search engine. First of all, the visibility and ranking on the search engine should be investigated on which page. URL structures and meta description sections are analyzed and made compatible with the search engine. Then, the main and sub-headings on the pages should be checked and analyzed. Having more than one h1 tag on the page may cause the page not to be indexed. The links on the site that do not work, that are broken, that lead to 404 pages should be checked and improved. It should be checked whether the text content is compatible with the site and whether keywords are used. It is also necessary to analyze whether the text is original or not. Since the speed of opening the site also affects the ranking in the search engines, the speed of the site should be researched and analyzed.