Off Page SEO, that is, off-page SEO; It can be defined as improving the ranking in search engines by utilizing external resources such as social media, backlinks, PPC, local SEO. As can be understood from its name; performed outside the website.
First of all, On Page SEO components such as keyword matching, producing quality content, improving meta descriptions should be implemented. However, over time, these components need to be supported with Off Page SEO so that brand awareness and organic traffic increase.
Off Page SEO allows your potential users to refer to you by making use of links in different digital media. You can increase the organic traffic and popularity of your website with conscious Off Page SEO studies.