A holistic transformation in logistics that drives growth through rebranding, content, experience and market strategy.
Sector: Logistics, Transportation, Supply Chain
Scope: Rebranding, Content, Experience Design
Project Duration: 3 Months
Format: 12” LP • 33⅓ RPM • Stereo
Matrix: PKP-005-A / PKP-005-B
Made in Türkiye • ℗ & © Pikap Records 2026
What did we solve?
Tetalog wanted to enter international markets with a stronger brand identity. Its content structure was scattered, the service story fell short and the information architecture needed for export-focused landing pages simply didn’t exist. The technical layer and the content voice were out of sync.
We repositioned the brand to make its logistics expertise visible, rebuilt the information architecture around market goals and developed an EEAT-driven content system. Working closely with the existing SEO team, we brought every service and region page onto the same strategic line.
Tetalog was repositioned from logistics provider to strategic partner. The new brand line runs through the whole structure, from visual identity to tone of voice and page composition.
The visual system was fully renewed. Colours, typography, icons and layouts were updated to support the new strategy, bringing every interface component into one language.
We built an information architecture organised around sectors, markets and services, and turned the interface into a clear, lean structure with quick access to cargo type, documents, delivery times and regions.
Service, market and sector content was rewritten, a regional landing page structure created and EEAT-compliant content layers developed to highlight operations and processes.
The CMS was rebuilt for market, region and service structures. Sitemap, schema and image optimisation were automated, and CRM integrations and performance improvements completed.
EngagementRate +62%
BounceRate -83%
Traffic
+45%
Every brand output was aligned with the new strategy. Identity, content, experience and technology came together on a single line.
The transformation of Tetalog’s content and architecture confirmed the expected impact. Because user behaviour in logistics is driven by market-based searches, it was clear from the outset that reorganising the region, service and operations layers would naturally increase visibility. A content structure that reflects operational reality sped up users’ decision-making while strengthening the brand’s authority. The modular CMS architecture kept pace with the growing volume of content, markedly improving the site’s scalability. This approach is known to create long-term synergy, and the project delivered exactly that. EEAT-focused content changes boosted trust signals and contributed directly to conversion rates. In the end, Tetalog settled into a brand position that attracts better-qualified leads, manages the user journey more effectively and keeps its growth momentum sustainable.