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Tetalog’s goal was to enter international markets with a stronger brand identity. The existing content structure was disorganized, the service description was insufficient, and the necessary information architecture for export-focused landing pages was lacking. There was a mismatch between the technical layer and the content language.
We repositioned the brand to make its expertise in logistics visible. We rebuilt the information architecture according to market targets. We developed an EEAT-focused content system. In harmony with the existing SEO team, we aligned all service and region pages along the same strategic line.
Brand Strategy
Tetalog’s positioning has been elevated from a logistics provider to a strategic partner. The new brand line has been integrated into the entire structure, from visual identity to content tone and page layouts.
Rebranding
The visual system has been completely renewed. Colors, typography, icons, and page layout have been updated to support the new strategy, and all interface components have unified in the same language.
UX / UI Design
An industry-, market-, and service-focused information architecture has been established. The interface has been transformed into a clear and simple structure that provides quick access to load types, documents, delivery times, and regional information.
Content Architecture
Service, market, and industry content have been rewritten. Regional landing page structures have been created. EEAT-compliant content layers highlighting operations and process information have been developed.
Backend and Development
CMS infrastructure has been rebuilt for market, regional, and service structures. Sitemap, schema, and visual optimization have been automated. CRM integrations and performance improvements have been completed.
3-Month Change
All brand outputs have been aligned with the new strategy. Identity, content, experience, and technical structure have been unified into a single line.
Hamdi Gültekin – Marketing Lead & SEO Consultant,
Mansur Atik – Technical Architect,
Kerem Böle – Content Writer)
The transformation in Tetalog’s content and architectural structure confirmed the expected impact. The fact that user behavior in logistics is based on market-specific searches initially demonstrated that the reorganization of the region–service–operation layers would naturally increase visibility. A content structure aligned with operational realities accelerated users’ decision-making process while strengthening the brand’s authority perception.
The modular CMS architecture, compatible with increasing content volume, significantly enhanced the site’s scalability. It is a well-known fact that this approach will create synergy in the long term, and the project yielded the same result.
Content adjustments focused on EEAT increased trust signals, directly contributing to higher conversion rates. As a result, Tetalog established itself as a brand that receives more qualified inquiries, manages the user journey more effectively, and sustains its growth momentum.